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BitSafe builds decentralized, privacy-enabled digital asset infrastructure on the Canton Network. As the team that brought Bitcoin to Canton, our infrastructure enables institutions and developers to launch, move, and manage assets across the Canton ecosystem — with privacy and compliance built in.

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About the Role

We're looking for a senior, self-sufficient Marketing Manager to be the demand gen quarterback at BitSafe — someone who understands the full marketing suite but whose core niche is demand generation, ABM, and lifecycle marketing. The primary motion is land and expand: we're already in contact with most companies in the Canton ecosystem; the job is converting those relationships into DecMan adopters, CBTC pipeline, and long-term revenue. Net-new acquisition comes later.

You'll partner closely with our Content Manager (who owns content strategy, blog, SEO, newsletter, PR, and gated content) and our Product Marketing Manager (who owns positioning, ICP, and launch strategy).

Roughly how your time splits:

• ~50% — Demand generation, ABM, lifecycle marketing, and pipeline management
• ~15% — Events and field marketing
• ~15% — Partner and co-marketing execution
• ~10% — Social and community execution
• ~10% — Analytics, attribution, and reporting

Location: New York strongly preferred — New York-based hires work in person with the Director of Marketing ~2–3 days a week; London is the second option

Type: Full-time

Reports to: Director of Marketing

What Success Looks Like (First 6–12 Months)

You'll be measured on pipeline, not activity — targets finalized together in your first 30 days:

1. Qualified leads for sales — the #1 metric: ramp to up to 100 marketing-sourced qualified leads per quarter handed to sales
2. Leads by source — attribution live across events, social, and partner activities by day 60, with clear reporting on which channels produce
3. Ecosystem conversion — a marketing touchpoint established with every company in the Canton ecosystem within 6 months; a defined ABM sequence running against the top 20 target accounts within 90 days, with conversion to DecMan trial or sales conversation tracked